From an early age, Adam’s strong interest in fishing and the great outdoors has been fuelled by family camping trips and fishing expeditions. Driven by this interest he spent his early working life in fishing tackle stores, later moving into wholesale tackle distributors and manufacturers. While working in the tackle industry, Adam was both a stalwart member of the Auckland Sportfishing Club and a founding member of the New Zealand Land Based Gamefishing Club. As a club fisherman he was a regular entrant in fishing competitions and though he’s held many records, Adam considers his greatest achievement to be holding multiple National Champion Angler titles for over a decade.

The variety of species and fishing destinations available has seen Adam travel the world in search of new and exciting challenges. In the process, he’s written books and numerous articles on fishing. Adam currently hosts and edits popular New Zealand television show "Fishy Business", which has led him to some great fishing locations in New Zealand and around the world.